jpg 2023 January 11 by The Creative Monsters No tags where found. When creating your digital marketing strategies, experts from Dallas marketing services suggest you need to take into account your target audience . A customer group you should consider adding to your target market is Gen Z.
Although they may be younger than your ideal customers, they play a huge role in purchasing decisions for their parents and peers. However, marketing to Gen Z may be a struggle because they do not resonate with traditional marketing methods. That is why our Dallas marketing services team wanted to lend you a helping hand and break down how to market to Gen Z.
What businesses should know
Gen Z , also known as Generation Z, consists of people born between the late 1990s and early 2010s. This generation comes after millennials. Research has shown that this generation is the largest generation in American history.
It is 27% of the United State’s population. What makes this generation unique from previous generations is that these individuals were raised with access to the Internet , social media and technology. They do not know a world without the world wide web.
This aspect has shaped the way they live their lives and consume products. The difference between Gen Z and millennials Although Gen Z and millennials share similar traits, like social media, there are still differences between the two . Gen Z is very budget conscious.
Putting the idea into practice
They are more willing to switch to lower-price alternatives. On the other hand, millennials are more willing to pay for a greater customer experience. A report found 75% of millennials are willing to spend more in return for excellent customer service.
Another difference is that Gen Z is seeking authentic brands. When it comes to spending money, they are looking to spend their money on transparent and honest brands. Gen Zers prefer a brand that is more authentic, with 82% of them saying they trust a company that uses images of real customers in advertising.
This article is part of the Dallas Media Group insights library. For advice specific to your website, market, or technology stack, start a conversation.